Overview
In short: we make sure AI systems know your company, describe it correctly and recommend it for your customers' questions. We measure where you stand today, improve content, website and sources and keep measuring the effect.
- Service
- GEO support: analysis, implementation, ongoing measurement
- For
- B2B and mid-sized companies in the DACH region
- Measured in
- ChatGPT and Google AI Overviews
- Also works in
- Perplexity, Microsoft Copilot, Gemini
- Start
- First call or free AI check
Your customers no longer only ask Google. They ask ChatGPT.
Whoever is in the answer makes the shortlist. Whoever is missing is never compared.
The answer replaces the results list
ChatGPT, Google AI Overviews, Perplexity and Copilot answer questions directly. Many users then only click on the providers named in the answer.
A few names instead of ten results
An AI answer usually names three to five providers. If you are missing, you never make the shortlist.
Good rankings are not enough
AI systems also rely on directories, trade portals, comparisons and reviews. A strong website alone does not guarantee a mention.
Generative Engine Optimization. Appear in the answer, not just in the results list.
GEO is the discipline that makes sure AI systems know your company, classify it correctly and recommend it for the right questions. The goal is not the top spot in a list, but a mention in the answer your customers read.
Also known asAnswer Engine Optimization (AEO)LLM optimisation (LLMO)AI SEO
Four reasons an AI names you. Or your competitor.
An AI names providers it can find, understand and sees confirmed. Four factors decide:
Findable
AI crawlers must be allowed and able to read your pages. Blocked crawlers, content hidden in images or scripts and slow pages cost visibility.
Unambiguous
Who you are, what you offer, for whom and where: the clearer these facts are on your website and everywhere else, the more reliably an AI classifies you.
Quotable
AI systems like to take over short, concrete answers to real questions. Pages that answer exactly those questions are cited more often.
Confirmed
Mentions in trade portals, directories, comparisons and reviews show the AI that you are a relevant provider.
What changes with AI search.
GEO does not replace SEO. AI systems with web search draw on content that search engines find well. That is why we work with your existing SEO, not against it.
Our services for your AI visibility.
Four building blocks that build on each other. We always start with measurement, so every measure is judged against a real baseline.
Analysis and baseline
We find the questions you should be named for and measure who is named today.
- Customer questions from your website and market
- Measurement in ChatGPT and Google AI Overviews
- Competitors and cited sources
Outcome: report with baseline, competitors and sources
Pipeflow Software 4/84 of 8 answers contain a business hit
8 of 10 planned answers are evaluableExample question
Which CRM suits small B2B sales teams?
ChatGPT
Found
Providers in the answer excerpt
- Pipeflow Software · Business being checked
- Dealbridge
- Clientnest
Google AI Overviews
Found
Providers in the answer excerpt
- Pipeflow Software · Business being checked
- Saleslane
Fictional data. A hit means a brand mention or its domain as a source. Not a ranking or recommendation.
Content and website
We turn your website into a source an AI likes to cite.
- Answer pages for the most important customer questions
- Clear facts about offer, audience and region
- Structured data and access for AI crawlers
Outcome: answer pages, structured data, an AI-readable website
Sources and mentions
We make sure the pages AI answers rely on describe you correctly.
- Directories and industry profiles
- Trade portals and comparison sites
- Reviews and references
Outcome: complete, correct listings where AI answers look things up
Ongoing support
We measure, report and adjust until you appear in the answers.
- Regular re-measurement of the same questions
- Report with progress and next steps
- One fixed contact person
Outcome: regular report with progress and next steps
From first call to measurable mentions.
First call
30 minutes: goals, audience and the questions your company should be named for.
Baseline
We measure which providers are named today and show which sources carry the answers.
Action plan
Prioritised by impact: content, website technology and sources, with clear responsibilities.
Implementation and measurement
We implement and measure the same questions regularly. You see the progress in the report.
Why apollon.
apollon is part of the Logic Joe Group. Since 2010 we have built platforms, websites and digital products for corporations and strong mid-sized companies. For GEO we bring together everything it takes: technology, content and our own measurement.
- Our own AI check: we measure with real answers from ChatGPT and Google, not with estimates.
- Technology and content from one team: website, structured data and copy without hand-offs.
- Advertising in ChatGPT as a complement: where organic mentions are still missing, ads secure presence.
Questions about GEO.
It depends on the scope: number of customer questions, state of the website, number of markets and languages. After the first call you receive a fixed quote.
AI systems with web search, such as ChatGPT with search and Google AI Overviews, draw on current content and sources and therefore react much faster than the models' training knowledge. We measure the same questions regularly so you can see the effect.
Good SEO is the best foundation. But AI answers often name only three to five providers and also rely on directories, comparisons and reviews. Whether you are among them, the AI check shows in 15 minutes.
We measure in ChatGPT and Google AI Overviews. The measures work for every system that assembles its answers from web search and public sources, including Perplexity, Microsoft Copilot and Gemini.
The AI generates the answer, so nobody can guarantee a mention. What we commit to: you always see for which questions you are named and what we did for it.
The AI check is the free measurement: five customer questions, one report. GEO support is the work that follows: improving content, website and sources and measuring the effect continuously.
Yes, ChatGPT Ads are our second pillar. GEO gets you into the answers, ads secure your presence right next to them. Both can be combined.
