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Whitepaper · 6 pages · Free PDF

Advertising in ChatGPT.
The briefing for decision-makers.

Mechanics, rules and a test plan: the briefing sums up what OpenAI's official documentation says and what follows from it for B2B companies in DACH - so you can assess the channel properly before the first euro is spent.

Preview of the whitepaper cover: Advertising in ChatGPT - The briefing for decision-makersFree download

What's inside

  • How the system works: auction, campaign structure, bidding and measurement
  • Context hints: the new relevance signal, with a formula and B2B examples
  • Policies and brand safety: what's allowed, what isn't - and what applies only in the US
  • The test launch: budget example, 30-day test plan and typical mistakes

Clients of the Logic Joe Group

WürthWWK VersicherungenBlumStage EntertainmentUponorFroschebm-papstWaremaKaeferSFSNORD DrivesystemsSLVWitzenmannRenfertGetznerVPV VersicherungenKemperBitzerTillotts PharmaAll for One GroupDolleStolzerenja

A look inside

Three excerpts that show how concrete the briefing gets:

01

Context hints: weak vs. strong

Why “CRM software” fizzles as a signal while “sales leaders comparing CRMs because follow-ups keep slipping” connects - including our working formula for good hints.

02

The sample calculation

What a test budget of 2,000 euros can deliver on paper - and the break-even formula that tells you the maximum click price your case can carry.

03

The eligibility quick check

Three questions that pre-clarify whether your industry is allowed to advertise at all - including the categories currently bookable only in the US.

Download the whitepaper

Two details are enough - we'll send you the PDF by email.

You'll first receive a confirmation email (double opt-in). We send the whitepaper as soon as you click the confirmation link.

The market behind it

1bn+

weekly active ChatGPT users worldwide

OpenAI, 08/2026

31

European countries with ChatGPT ads - including Germany

since Aug 24, 2026

46%

of AI users start product research in an AI assistant

L.E.K. Consulting, 2026 · international consumer study

71%

of German AI users use ChatGPT

Bitkom, 2026

Quick answers

What does the whitepaper cost?
Nothing. You'll receive the PDF by email - after a short confirmation of your address (double opt-in).
What happens to my data?
We use your name and email to send the whitepaper and to contact you afterwards about ChatGPT Ads - see the privacy policy for details. An informal message is enough to object.
Do I have to buy anything afterwards?
No. The briefing stands on its own. If you want to go deeper, the free potential analysis is the next step - it's non-binding too.