apollon - part of Logic Joe Group
WhitepaperExplore potential
WhitepaperDownload Whitepaper

Whitepaper · 6 pages · Free PDF

Advertising in ChatGPT.The briefing for decision-makers.

Mechanics, rules and a test plan: the briefing sums up what OpenAI's official documentation says and what follows from it for companies in DACH - so you can assess the channel properly before the first euro is spent.

Preview of the whitepaper cover: Advertising in ChatGPT - The briefing for decision-makers

6 pages · PDF · Free

Advertising in ChatGPT. The briefing for decision-makers.

We use your details to send you the whitepaper - no box needs to be ticked for that (privacy policy).

You'll first receive a confirmation email (double opt-in). We send the whitepaper as soon as you click the confirmation link.

Made in Germany
GDPR compliant
Part of the Logic Joe Group
Data in the EU
Jan DitzeFounder & Managing DirectorAbout

Clients of the Logic Joe Group

WürthWWK VersicherungenBlumStage EntertainmentUponorFroschebm-papstWaremaKaeferSFSNORD DrivesystemsSLVWitzenmannRenfertGetznerVPV VersicherungenKemperBitzerTillotts PharmaAll for One GroupDolleStolzerenja

Free AI check

Does ChatGPT recommend you –or your competitors?

Enter your website. We ask five typical customer questions in ChatGPT and Google AI Overviews and show which providers are named – and whether you are among them.

Free and without obligation · report in 15 minutes by e-mail

What's inside

01

How the system works: auction, campaign structure, bidding and measurement

The engine room behind the ads: how the auction assigns placements, how campaigns are structured and how you measure success.

02

Context hints: the new relevance signal, with a formula and examples

Instead of keywords, conversational context is what counts. We show the formula behind it and work through concrete examples.

03

Policies and brand safety: what's allowed, what isn't - and what applies only in the US

The rules at a glance: which industries and formats are permitted, where the limits are and which rules currently apply to the US market only.

04

The test launch: budget example, 30-day test plan and typical mistakes

From decision to first test: a budget example, a plan for 30 days and the mistakes you can spare yourself.

1bn+

weekly active ChatGPT users worldwide

OpenAI, 08/2026

31

European countries with ChatGPT ads - including Germany

since Aug 24, 2026

46%

of AI users start product research in an AI assistant

L.E.K. Consulting, 2026 · international consumer study

71%

of German AI users use ChatGPT

Bitkom, 2026

6 pages · PDF · Free

Advertising in ChatGPT. The briefing for decision-makers.

Download the whitepaper

Quick answers

Ads directly inside ChatGPT: they appear as labelled recommendations in matching conversations - served based on the context of the conversation, not on typed keywords. That is exactly why they reach users at the moment a decision is being made.

Through relevance: the system matches the conversation context against the ad and the landing page. The better the fit, the more often the ad is served - and the cheaper the click. The whitepaper explains how this relevance signal (context hints) works, with examples.

Self-serve access has been available in 31 European markets since late August 2026, including Germany and Austria. Some industries are restricted or currently bookable in the US only - the eligibility quick check in the whitepaper clarifies this in three questions.

There is no fixed price: delivery runs through a relevance-weighted auction, and the cost per click depends on competition and fit. The sample calculation in the whitepaper shows how to budget a 30-day test.

The channel is new and competition is still low - early testers learn cheaply which ads and landing pages work in ChatGPT. ChatGPT recommendations already influence buying decisions today; the briefing provides the matching 30-day test plan.

Nothing. You'll receive the PDF by email - after briefly confirming your address (double opt-in).

No. The briefing stands on its own. If you want to go deeper, the free potential analysis is the next step - and if you want to test the channel, we handle the complete execution as your agency. Both non-binding.

Free whitepaper

Everything you need on advertising in ChatGPT - six pages, straight to your inbox.

Download the whitepaper
Whitepaper: Advertising in ChatGPT6 pages, free by emailDownload