Moments of real intent
People explore options, compare choices and make decisions right inside the chat. Ads appear clearly labeled below the answer - in exactly that moment.
Your customers ask ChatGPT.Advertise where decisions happen.
We make ChatGPT Ads manageable for businesses — from eligibility checks to campaigns, tracking and ongoing optimisation.
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Clients of the Logic Joe GroupBrands we work with - clients of the Logic Joe Group
ChatGPT recommends.Now it can recommend you.
Your customers research, compare and decide in conversations with ChatGPT. We help your business explore this new advertising channel.
46%
of AI users start product research in an AI assistant
L.E.K. Consulting, 2026 · international consumer study
Context instead of keywords
The context of the conversation matters. We connect your offer with relevant content, product data and landing pages.
The head start of the first
Those who start now secure their own benchmarks and campaign data early - before competition grows. We bring the operational experience.
Your campaigns in ChatGPT.From first check to conversion.
Strategy & eligibility check
Before any budget flows, we check whether the channel works for you.
- Industry and offer reviewed against the ad policies
- Target markets, budget range and realistic expectations
- A clear basis for your management decision
Eligibility check
- Industry
- Target market
- Offer
- Ad policies
Campaign setup
Account and campaign architecture in the OpenAI Ads Manager - built properly, not thrown together.
- Context hints and product feeds kept clean
- Bidding strategies for CPC and CPM
- Bulk upload for large ad sets
Ads Manager
- CampaignActive
- Ad groupContext hints
- Ad3 variants
Creatives & conversational copy
Ad assets that don't feel like intruders in the conversation.
- Headlines and descriptions in the tone of the conversation
- Visuals and feed data that fit the ad format
- Landing pages that raise your relevance in the auction
Tracking & measurement
Measurement from day one: we connect campaign data, server-side tracking and your business goals to support informed decisions.
- OpenAI Pixel and Conversions API in the setup
- Clean UTM conventions for your existing analytics
- Outcome bidding only once measurement is solid
Conversions
- PageView
- AddToCart
- Purchase
Ongoing optimization
The channel is young - whoever learns weekly wins the auction. Powered by our apollon system, on request across Meta, Google and display.
- Bids, context hints and feeds in a weekly cycle
- Creative tests against clear hypotheses
- Scaling at the pace your numbers justify
Max CPC−8%
Relevance score is carrying the auction
Reporting decision-makers understand
Reports that work in management meetings.
- Impressions, clicks, CPC and conversions at a glance
- Results put in context against your other channels
- Full insight into your numbers at any time - including early access to our reporting tool
Reporting decision-makers understand
- Impressions, clicks, CPC and conversions at a glance
- Results put in context against your other channels
- Full insight into your numbers at any time - including early access to our reporting tool
Advertise in the channel of the future.Start now.
Free potential analysisFrom inquiry to your first campaign.
Potential analysis
We check your eligibility, estimate click prices and starting budget - and define your starting point.
Setup & launch
We build the account, tracking and campaigns and go live within two weeks.
Learn & scale
We optimise weekly and scale step by step - at the pace your numbers justify. You can view your reporting at any time.
One rule in every step: we do the work - you never have to operate anything, and still see everything at any time, from setup to reporting.
In development · Early access
The whole way to the lead.In one system.
Ad, landing page, funnel, customer data platform: we are building the complete lead-generation journey as one system - and run it for you.
Understands your offer.
CRM, PIM and shop data, complemented by analytics and ad platforms, provide the foundation for relevant campaigns.
Creates the entire journey.
Ad variants, plus landing pages and conversion funnels in the look of your website – tailored to your audience and their context.
Learns from results.
Server-side measurement connects ads with outcomes. These signals feed into ongoing tests and campaign optimization.
We manage it. You stay informed.
Our team reviews and decides. You see campaigns, changes and results – without having to operate another platform.
Explore the systemYour company data
- CRMCustomer data
- PIMProduct data
- ShopOrders
- ERPMaster data
- CMSContent
- AnalyticsUser behavior
- Ad platformsCampaign data
Integration
Analyzes. Creates. Optimizes.
For your campaigns
- Ads
- Landing pages
- Funnels
- Optimization
- 360° customer view
ChatGPT Ads at the core. Also for Meta, Google and display.
More about the channel. More about us.
Whitepaper
Advertising in ChatGPT. The essentials in six pages.
A concise overview of the channel, its requirements and your first steps.
Download the whitepaper
About us
Since 2010 we have built digital work that lasts.
Meet the people and discover the experience behind apollon.
Meet the teamWhat you probably want to ask.
A clearly labeled “Sponsored” card below the answer - with advertiser name, headline, description, image and link. The answer itself stays untouched: ads never change what ChatGPT says.
Ads can be shown to users on the Free and Go tiers. Plus, Pro, Business, Enterprise and Edu remain ad-free; accounts of people under 18 receive no ads.
Yes. Ads have been served in Germany since August 24, 2026, and since August 31 businesses in the DACH region can run campaigns.
Prices come out of a relevance-weighted auction (CPC or CPM), with no minimum budget. For manual CPC bids, OpenAI recommends a starting maximum bid of $3-5 - the click price you actually pay is set in the auction. Our fee is separate from your media budget.
With the OpenAI pixel, Conversions API and clean UTM parameters - we set up the complete measurement for you, and conversions additionally flow into your existing analytics environment. You have access to all results at any time - that's exactly why we are also building our own reporting tool.
Alcohol, tobacco, gambling, political advertising and a few other categories are not allowed; financial, health and legal services are currently not bookable outside the US. This is the first thing we check in the potential analysis.
In the EEA and Switzerland, without explicit user opt-in it is purely contextual: the current conversation, approximate location, language and device. That's why the quality of context hints, feeds and landing pages decides - not the audience list.
That depends on your industry, offer and budget. In the potential analysis we run the numbers for your case - click prices, starting budget, expected outcomes - and you get a clear recommendation for your start.
Very little. apollon is not a self-service tool: we plan, build and run your campaigns completely - inside the apollon system, where our team works. You don't have to operate anything and still have full insight at any time, from setup to reporting.
You do. The ad account, campaigns and all data belong to your company - we set everything up and run it for you. If you end the collaboration, you keep the account, its history and the measurement data.
Yes. The core of our work is ChatGPT, but on request our system also steers Meta, Google and display: landing pages, funnels and server-side measurement are channel-agnostic, and every optimization pays off everywhere. You get one partner and one report for your entire ad budget.
No. apollon is operated by Logic Joe GmbH and is an independent service provider. There is no affiliation, partnership or endorsement by OpenAI. We plan, book and optimise campaigns in ChatGPT's official ads programme - just like a media agency does for Google or Meta.
Get your free potential analysis - with a clear recommendation to start.
Get yourfree potential analysis- with a clear recommendation to start.
Free, with no obligation. With a clear recommendation for your first step.
Free potential analysis