apollon — part of Logic Joe Group
Potential check

Your customers ask ChatGPT.
Advertise where decisions happen.

We make ChatGPT Ads plannable for B2B companies across DACH — from eligibility check to campaigns, tracking and ongoing optimization.

Request a 30-minute potential checkSee services

You leave with a concrete recommendation for your start.

Clients of the Logic Joe Group

WürthWWK VersicherungenBlumStage EntertainmentUponorFroschebm-papstWaremaKaeferSFSNORD DrivesystemsSLVWitzenmannRenfertGetznerVPV VersicherungenKemperBitzerTillotts PharmaAll for One GroupDolleStolzerenja

Why now

The ad channel is new.
So is the window.

Since August 24, 2026, people in Germany have been seeing ads in ChatGPT; since August 31 self-serve access has been open for DACH. The auction is young — whoever starts now builds the data advantage that gets expensive later.

1bn+

weekly active ChatGPT users worldwide

OpenAI, 08/2026

31

European countries with ChatGPT ads — including Germany

since Aug 24, 2026

46%

of AI users start product research in an AI assistant

L.E.K. Consulting, 2026 · international consumer study

71%

of German AI users use ChatGPT

Bitkom, 2026

Moments of real intent

People explore options, compare choices and make decisions right inside the chat. Ads appear clearly labeled below the answer — in exactly that moment.

Context instead of keywords

In the EEA, delivery is purely contextual unless users opt in. Whoever masters context hints, feeds and landing pages wins the auction — not whoever has the biggest audience list.

The head start of the first

Whoever starts now builds their own benchmarks, campaign data and operating experience early — before competition keeps growing.

Services

ChatGPT ads, end to end.
From first check to conversion.

01

Strategy & eligibility check

Before any budget flows, we check whether the channel works for you.

  • Industry and offer reviewed against the ad policies
  • Target markets, budget range and realistic expectations
  • A clear basis for your management decision

02

Campaign setup

Account and campaign architecture in the OpenAI Ads Manager — built properly, not thrown together.

  • Context hints and product feeds kept clean
  • Bidding strategies for CPC and CPM
  • Bulk upload for large ad sets

03

Creatives & conversational copy

Ad assets that don't feel like intruders in the conversation.

  • Headlines and descriptions in the tone of the conversation
  • Visuals and feed data that fit the ad format
  • Landing pages that raise your relevance in the auction

04

Tracking & measurement

Measurement from day one — so every conversion can be attributed to your budget.

  • OpenAI Pixel and Conversions API in the setup
  • Clean UTM conventions for your existing analytics
  • Outcome bidding only once measurement is solid

05

Ongoing optimization

The channel is young — whoever learns weekly wins the auction.

  • Bids, context hints and feeds in a weekly cycle
  • Creative tests against clear hypotheses
  • Scaling at the pace your numbers justify

06

Reporting decision-makers understand

Reports that work in management meetings.

  • Impressions, clicks, CPC and conversions at a glance
  • Results put in context against your other channels
  • Early access to our own reporting tool
See the product

Advertise in the channel of the future.
Start now.

Request a 30-minute potential check

How to start

From inquiry to your first campaign.

01

Potential check

30 minutes: we check your eligibility, estimate click prices and starting budget — and define your starting point.

02

Setup & launch

We build the account, tracking and campaigns and go live within two weeks.

03

Learn & scale

Weekly optimization, transparent reporting and step-by-step growth — at the pace your numbers justify.

Request a 30-minute potential check

Product

In development · Early access

The system this channel doesn't have yet.

Alongside the agency, we are building our own product with our clients: fully automated delivery and optimization powered by AI — connected to your company's systems and data.

  • AI-powered creation and optimization of your ads — fully automated
  • Direct integration with your CDP, PIM, CRM and other systems
  • Data from all your company's channels in one control layer
  • Conversion-optimized landing pages that raise your ads' relevance
Secure early access in your potential check

About us

Digital for the Mittelstand since 2010.
Now in the world's youngest ad channel.

Behind apollon is the Logic Joe Group — a digital partner to corporations and mid-sized companies across the DACH region since 2010. We bring that experience, its standards and processes to advertising in AI chats: a new channel becomes plannable, measurable and compatible with your existing structures.

  • In the market since 2010

    Digital platforms and projects for corporations and strong mid-sized companies across DACH.

  • Senior team, direct contacts

    No handing off to juniors: you talk to the people who actually run your campaigns.

  • One channel, full focus

    apollon does ads in AI chats exclusively — starting with ChatGPT, adding platforms as they open up to advertising.

Contact

Let's talk about your first ChatGPT campaigns.

Tell us briefly who you are — we'll get back to you within one business day.

What you get in the potential check

  • Eligibility check: industry, markets and offer reviewed against OpenAI's policies
  • An estimate of click prices and a sensible starting budget
  • A sketch of your first campaign structure including the context-hint approach
  • A clear recommendation for your start

FAQ

What you probably want to ask.

A clearly labeled “Sponsored” card below the answer — with advertiser name, headline, description, image and link. The answer itself stays untouched: ads never change what ChatGPT says.

Ads can be shown to users on the Free and Go tiers. Plus, Pro, Business, Enterprise and Edu remain ad-free; accounts of people under 18 receive no ads.

Yes. Ads have been served in Germany since August 24, 2026, and since August 31 the self-serve Ads Manager has been open to advertisers in the DACH region.

Prices come out of a relevance-weighted auction (CPC or CPM), with no minimum budget. For manual CPC bids, OpenAI recommends a starting maximum bid of $3–5 — the click price you actually pay is set in the auction. Our fee is separate from your media budget.

With the OpenAI Pixel, the Conversions API and clean UTM parameters — conversions also flow into your existing analytics setup. This is exactly why we are building our own reporting tool on top.

Alcohol, tobacco, gambling, political advertising and a few other categories are not allowed; finance, health and legal topics are currently not bookable outside the US. This is the first thing we check in the potential check.

In the EEA and Switzerland, without explicit user opt-in it is purely contextual: the current conversation, approximate location, language and device. That's why the quality of context hints, feeds and landing pages decides — not the audience list.

That depends on your industry, offer and budget. In the potential check we run the numbers for your case — click prices, starting budget, expected outcomes — and you get a clear recommendation for your start.